Instagram is amongst the most trending apps today, with over a billion users and about 500 million active users that spend their time there daily. For those who didn't know where to pinpoint its success, experts believe that its brilliant success lies in building a social media platform that is relevant and attractive for businesses and regular users alike. We believe that the YOLO principle, that spins the world around and dictates gen Y people's way of life, also has a part in it. The YOLO motto plays its role in driving so many users worldwide to be on Instagram out of fear of missing out. By displaying a social media 'feed' and stories in the most convenient and user-friendly way to get updated about our friends and anyone else that interests us, Instagram hooked us all into its web.