Instagram is an extremely fast-paced social media platform.
As a result, things can escalate in any direction anytime, especially when it comes to trends that keep on changing every week and every month.
That is why being at the top of all the latest trends is essential, especially if you’re an Instagram influencer or an aspiring influencer.
You need your followers not to think you’re lagging out on some hot, burning trend, especially in 2021, where social media did acquire an important place in people’s lives thanks to the pandemic.
Knowing the hottest Instagram trends in 2021 will help you stand out from your peers and become the app’s algorithm favorite.
Despite the 2 crucial things on Instagram:
followers and engagement (if you don’t have enough followers, we recommend you buy real Instagram followers before taking on hot trends), knowing the hottest trends is equally important.
So let’s get started.
Let’s get started on the hottest Instagram trends in 2021.
In August 2020, Instagram announced Instagram Reels, and they have ever since become a show stopper for both content creators and business pages equally.
If you haven’t noticed already, reels are 15 second short multi-clip videos with added creative tools to create perfectly timed text overlays and special effects.
It’s the all-in-one tool to create a professional-looking video in an instant.
You could also import a video from your gallery and edit it using Reel’s creative tools.
If you are an Influencer, your audience expects you to speak about these social happenings, both local and worldwide.
Remember, Instagram is a global village, and you probably have followers from different nations.
The same goes for brands and business pages.
Speaking up against burning topics in the world will help you improve your brand awareness but also helps you acquire a permanent place in your consumers’ hearts.
However, be careful about supporting a social cause as things can get sensitive quickly if not done right.
Using animated elements to convey your message as an influence worldwide or enhance your brand awareness has been in fashion for quite some time.
Animated graphics bring a whole new level of aesthetic to your profile’s overall look while making it easier for people to comprehend your message.
Plus, people are always more deviated to watch animated videos as advertisements than actually paid actors.
If you don’t know how to create animated graphics, the 2 easiest software to use is AdobeSpark and Pixaloop.
However, if you still find it challenging, perhaps hire an animator for the job.
GIFs can also be regarded as animated graphics and are equally crucial in catching attention as any other animated video.
Shoppable posts and stories
If you own a business account or run a brand on Instagram that offers people services or products in exchange for some cash, then shoppable posts are just what you need.
Plus, Instagram plans to add more contextualized shoppable features on posts by the end of 2021.
However, your business profile needs to be approved by the Instagram team before getting access to these features.
Getting approval is not hard so long you have an existing product catalog associated with Shopify, Facebook, or BigCommerce, etc.
And finally, memes.
Memes have managed to gain a significant amount of attention from all the people on Instagram.
As a result, Instagram has become one big meme market.
Posting memes lightens the mood of your profile and helps people get closer to you and your brand, especially when memes talk about the most daily things there are.
And that is our take on what are the hottest Instagram trends in 2021.
We hope you liked the article and found it equally entertaining and educational.