It’s surprising how before 2018, this question wouldn’t have even been on the table.
Who’d have known 2 years alone, TikTok will have gained so much popularity, it is coming head-to-head with Instagram, an app that has been around for a much longer period.
Instagram today has 1 billion viewers compared to 800 million users on TikTok.
Both platforms have all kinds of engaging content creators, from makeup artists to musicians and magicians, this platform has it all.
The overall dynamics of each app differ from one app to the other, though.
Instagram’s content has a more pictorial nature, whereas TikTok is a purely short video-based content.
With these things in mind, the big question that arises is, which app has stronger influencers?
Is shifting from the longstanding Instagram to the most trending TikTok a good decision?
Instagram’s Strong Points
Where Instagram is concerned, we know that it has been around for many years, meaning that influencers have pretty much tried and tested everything on this platform; they know which content performs well, and vice-versa.
79% of the brands today use Instagram for their marketing campaign; these impressive numbers highly emphasize the credibility levels this application has established in the years it’s been around.
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With Instagram, you can target the right audience for your growth and reach rates.
And now, with the introduction of IGTV, you’re not even confined to make content that will only last for a minute.
This feature undoubtedly gives the Instagram influencers an edge over TikTok’s top-rated accounts.
The TikTok Influencer Game
Instagram and TikTok are two very different platforms, technically.
The most notable difference between the two is TikTok being a video-only app, while Instagram users enjoy the added privilege of using Photos, Videos, and IGTV.
This lack of features doesn’t limit what you can do on TikTok, but quite the opposite.
Influencers have learned to take advantage of this video-focused platform to create innovative and original advertisements.
All you need is creativity and imagination.
Suppose we talk about the audience, 59% of the TikTok audience range from 16 to 24.
Therefore, TikTok influencers' main audience is gen Z youngsters.
However, this doesn’t mean that brands catering to older age groups don’t do well on the app, nonetheless.
In comparison, Instagram’s population is quite varied, and all types of advertisers could find potential clients there.
There are so many TikTok influencers who have racked up huge audiences on Instagram due to their TikTok fame, which gives them a competitive advantage over an influencer who produces content solely on Instagram.
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How Does Each App Try Get Inspiration From Its Competitor?
TikTok faces some significant competition now that major platforms like Snapchat, Instagram, Facebook, and others are introducing similar features.
Seeing its tremendous success, it’s no wonder why other social media apps are throwing their hats into the ring by testing an interface similar to TikTok, encouraging users to create short videos.
On its part, Instagram has beta tested a reels’ feature. Firstly introduced in India, Instagram reels are similar to TikTok in being a 15-seconds video.
There is an array of effects, music, and visuals you can add to your videos, resembling TikTok’s videos.
Still, though, the variety of options Instagram provides has a lot to be desired to truly give a fight to TikTok’s myriad of effects and sounds’ bank of choices.
Fully aware of its competitor’s remarkable status as one of the most used apps in social media, TikTok doesn't give up on Instagram-based users altogether.
Hence, it has recently launched an IG link on the TikTok profiles, linking them with the users’ corresponding IG profiles.
In Conclusion - Which App Dominates The Social Media?
In conclusion, as to which one’s better, or which app should you turn to if you’re a social media rookie, we feel that both platforms feature great content; despite their respectable limitations, both apps could turn their drawbacks into points of strength.
For sure, the app itself isn’t all that matters; you have to make sure you create the most original, up-to-date and trending content possible so as not to lose your followers but to encourage them to spread the word about it and turn their friends into your fans just as well.
Despite what people think, being an influencer is a full-time job just like any more ‘conventional’ professions such as lawyers, accountants, etc.
If you’re looking for lazing out all day drinking Pina Colada on a tropical beach, social media should not be your first choice.
While Instagram gives you the freedom to take your time in getting your message across using features such as IGTV, TikTok limits that precious time to a single minute.
Social media Influencers must think critically and creatively to make sure people don't skip their content when they see it on the 'feed' of each app, be it TikTok or Instagram.