Everyone who uses any social media app knows that likes, followers, and posts are all driven by an algorithm.
The engagement we get every time we post something is based on how the algorithm works, and cracking this code is the key to social media success.
This mystery does not skip Instagram either, and getting to the Explore page requires you to understand the algorithm down to the smallest details.
If you’re new to the app and haven’t figured how the algorithm functions just yet, here is how you can use the algorithm to your advantage.
If you’re looking for the easy way out, you can always buy Instagram likes cheapest.
Analyzing Posts Through Engagement
Our social media feed is made of new posts from the pages we follow. Most people don't know that the posts featured on their Instagram feed are not only ones from pages they follow, but posts hitting impressive engagement rates specifically.
In your newsfeed, you are most likely to see posts from pages you interact with most frequently.
Interaction comes in different shapes, and refers to either likes, comments, saves, or DM’s.
Therefore, if you encourage users to interact often with your posts pretty often, your engagement and ranking will increase rapidly.
Analyzing Posts Through The Time Of Posting
Another crucial factor for maximizing engagement on your posts is the timing you upload new posts.
It's essential to post during peak hours because it gives you the greatest exposure rates. Bear in mind that users who 'live' on Instagram will see your posts anyway.
But if you find the peak hours (when it's the best time to upload a new post), even the less-addicted users will see anything new by you, simply because you uploaded it at the right time, thus increasing your posts' engagement easily.
Likes – Similar Content
Likes determine which posts show up both in your feed and on the Explore page.
You are more likely to see content similar to what you interact with the most, as you may have noticed by now.
If you like posts from a particular celebrity related to a specific topic, Instagram will show you more of these similar things.
If Instagram's algorithm hasn't impressed you by now, maybe the following fact about it will do the trick.
The algorithm recognizes who your closest friends are and whose posts you are most interested in.
If you’ve recently met someone, their Instagram page is likely to show up in your list of recommended people to follow, as well as their mutual friends.
Furthermore, based on how much you interact with someone, your account is likely to be recommended to their close friends as well.
In a word, you might see someone’s posts more frequently after you follow them first, but if you don’t engage with their posts after a while, you’ll stop seeing their content.
Understanding the Instagram algorithm is the ABC's in becoming an Instagram influencer.
If you play the game by its rules, you hit immense engagement rates effortlessly.
One final tip is, maximize engagement by commenting and liking posts regularly and building meaningful interactions with other users, thus promoting your Instagram page organically.